FOR EVENT ORGANIZERS

GREAT EVENTS DON'T HAPPEN ON STAGE. They Happen in the Mind of the Audience.

I have spent my career working across film, television, entertainment, hospitality and live experiences.
Different formats. Different audiences. Different stakes.
The producer's responsibility remains the same:
Understand where attention is, where it needs to move next, and what should remain after the moment is over.
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A PRODUCER'S MIND

I'VE SPENT MY CAREER ENGINEERING ATTENTION.

Before my work centered on the architecture of ideas, there were film sets, television productions, private dinners, performances, brand experiences, fashion, music and rooms filled with people who could have been anywhere else.
The medium kept changing.
The work did not.
The Medium Kept Changing.
The Work Didn't.
Every experience asks the same fundamental questions:
Who is in the room?
Why are they here?
What deserves their attention?
What should happen next?
And what should they carry with them when they leave?
SELECTED PRODUCTION EXPERIENCE

DIFFERENT ROOMS.
THE SAME RESPONSIBILITY.

My production work has crossed television, film, music, hospitality, fashion, branded experiences and live events. The point is not the medium. It is understanding how attention moves through a moment.

Smiling bald man wearing a grey checked suit, white shirt, and black tie, holding a glass of amber-colored drink with ice, standing in a warmly lit room with a reflective surface and a golden statue of a cat in the background.

PLATINUM HIT

Television
Co-Creator + Executive Producer
Starring Jewel and Kara DioGuardi.

THE GREAT BUCK HOWARD

FEATURE FILM
Executive Producer
Starring John Malkovich, Colin Hanks, Emily Blunt, Steve Zahn and Tom Hanks.

SUNDANCE FILM FESTIVAL

LIVE EXPERIENCE
Invitation-only MySpace event.
Featuring an intimate live performance by Crash Kings.

COMMON / LUV

CULINARY + FILM
Dinner produced around recording artist Common's feature-film debut.
Featuring James Beard-nominated chef Ricardo Zarate.

BACARDI + STK

ENTERTAINMENT + HOSPITALITY
Academy Awards-week experience connected to The Fighter and its nominated cast.

FASHION + CULTURE

LIVE EXPERIENCE
Stockholm Vodka swimwear fashion experience featuring designer Ashley Paige.
HOW I PRODUCE

I DON'T START WITH THE RUN OF SHOW.
I START WITH THE AUDIENCE.

Black and white photo of a bald man in a suit looking over a large, brightly lit event stage setup with equipment cases and people preparing in a spacious indoor venue.
An event is experienced in sequence.
Before there is a stage cue, there is an arrival.
Before there is a speaker, there is a room.
Before there is applause, there is anticipation.
I work backward from what the audience should experience and forward through everything required to make that experience possible.
Four confident event staff with badges walk forward backstage on a dimly lit stage area with equipment cases and lighting rigs around them.
01
THE IDEA

Understanding precedes structure. Before any idea is shaped, the speaker's world is fully absorbed: their material, their instincts, and their blind spots.

02
THE AUDIENCE

Every body of work contains one idea capable of carrying an entire talk. This stage isolates that idea.

03
THE JOURNEY

The idea is organized into a structure audiences can follow, remember, and repeat. That is the difference between a talk that is heard and one that is retained.

04
THE MOMENTS

Every section is pressure-tested until nothing remains but what earns its place. The message becomes inevitable, not incidental.

05
THE PEOPLE

Delivery, presence, and stage command are the last stage, not the first. They are built on a message that no longer needs to be forced.

06
THE PRODUCTION

Delivery, presence, and stage command are the last stage, not the first. They are built on a message that no longer needs to be forced.

07
THE MEMORY

Delivery, presence, and stage command are the last stage, not the first. They are built on a message that no longer needs to be forced.

THE OUTCOME

YOU LEAVE WITH SOMETHING BUILT TO TRAVEL.

For an intimate corporate experience, the challenge was not simply to assemble dinner, entertainment and a speaker.

The challenge was to decide how the evening should unfold in the mind of the guest.

The answer began before anyone reached a table.

The Event Ends.
The Experience Shouldn't.

ARRIVAL

Percussionists suspended high above the guests create the first unexpected signal:

This will not be an ordinary evening.

WELCOME

Percussionists suspended high above the guests create the first unexpected signal:

This will not be an ordinary evening.

HOSPITALITY

Percussionists suspended high above the guests create the first unexpected signal:

This will not be an ordinary evening.

ANTICIPATION

Percussionists suspended high above the guests create the first unexpected signal:

This will not be an ordinary evening.

THE IDEA

Percussionists suspended high above the guests create the first unexpected signal:

This will not be an ordinary evening.

DEPARTURE

Percussionists suspended high above the guests create the first unexpected signal:

This will not be an ordinary evening.

WHAT THE AUDIENCE NEVER SEES

THE MAGIC SHOULD FEEL EFFORTLESS.
PRODUCING IT NEVER IS.

The audience experiences the evening.

The producer experiences everything required to make the evening possible.

I think about both.

What the Audience Experiences

Arrival
Energy
Hospitality
Discovery
Anticipation
Conversation
Ideas
Surprise
Connection
Memory

What Makes It Possible

Concept
Talent
Venue
Staffing
Hospitality
Timing
Production
Budget
Logistics
Contingency
Execution

THE PRODUCER LIVES BETWEEN THE TWO.

HOW I CAN HELP

THE STAGE IS ONLY ONE PART OF THE EXPERIENCE.

Sometimes I am brought into an existing event.
Sometimes I am brought in before the event exists.
The role depends on what the room requires.
My contribution can include:

EVENT CONCEPT

Clarifying the central idea, purpose and experience the gathering is being built around.

PROGRAM ARCHITECTURE

Determining how content, speakers, conversations and moments should fit together across the experience.

SPEAKER + TALENT CURATION

Identifying people who belong in the room because of what they can contribute, not simply because of their résumé.

SPEAKER PREPARATION

Helping important ideas become clear, structured and ready for the stage.

AUDIENCE JOURNEY

Considering what people encounter from invitation and arrival through the final moments of the experience.

EXPERIENCE DIRECTION

Integrating environment, content, hospitality, pacing and transitions into one coherent whole.

PRODUCTION LEADERSHIP

Working with internal teams, producers, agencies, venues and production partners to protect the intended experience from conception through execution.

I am not interested in adding more things to an event.

I am interested in making every important thing belong.

THE STANDARD

EVERYTHING IN THE ROOM SHOULD HAVE A REASON TO BE THERE.

The moments between
the moments matter.

The
Speaker.
The
Sequence.
The
Lighting change.
The
Meal.
The
Music.
The
Transition.
The
Silence.
The
Final line.
IDEAS MOVE PEOPLE

THE ROOM SHOULD SERVE THE IDEA. NOT COMPETE WITH IT.

Dimly lit recording studio with a microphone on an adjustable arm, a pop filter, headphones, a glass of water, a notebook, and a handwritten script on a wooden table with an armchair and vertical paneling in the background.
Production can create spectacle.
That is not enough.
The environment should create the conditions in which an idea can be heard, understood and remembered.
That is where my production history and my work through The Intellectual Capital Architecture™ meet.
One concerns the architecture of the idea.
The other concerns the experience into which that idea is introduced.
Both begin with intention.
Not every idea deserves a room built around it.
The ones that do should be produced with intention.
START A CONVERSATION
Black-and-white photo of a bald man wearing a dark suit and sneakers standing with hands in pockets in a large empty room with concrete walls and natural light from a window casting shadows on the floor.
THE RECORD

THE WORK LEAVES A TRAIL.

Selected productions, stages, experiences and collaborations from across my work.

A man and woman sitting on a couch looking at a laptop, the man pointing at the screen while the woman attentively watches.Black-and-white photo of a man with a shaved head wearing a blazer and white shirt, sitting with his hands resting on his knee against a textured white wall.Smiling man with glasses and beard leaning on a couch arm in a cozy room with shelves and books in the background.
EXPLORE THE RECORD
FOR EVENT ORGANIZERS

WHAT DO YOU WANT THE ROOM TO REMEMBER?

Tell me what you're gathering people around.

The audience.

The idea.

The occasion.

The ambition.

We can begin there.
START A CONVERSATION