.svg)
Signature Idea Assessment
Is your expertise a signature idea, or still just experience?
Expertise is not the same as intellectual capital. This assessment gauges how far your thinking has become a distinctive idea that can travel, influence others, and create demand.
Example result
Intellectual capital
DevelopingStart with: Idea Commercialization
Expertise is what you know. A signature idea is what you’re known for.
A signature idea is the one distinctive idea people associate with you: clear enough to repeat without you in the room, and connected to the work you’re hired for.
3
Diagnostic areas
17
Questions
3
Minutes
Three dimensions
What turns expertise into capital.
Most experts are strong in one dimension and thin in another. The assessment shows where your idea is developed, and where it is holding you back.
01
Idea Definition
Whether you have articulated a clear, relevant, distinctive idea worth building around, aimed at a specific audience.
02
Idea Transmission
Whether others can understand, remember, and repeat your idea through the language, evidence, and structure behind it.
03
Idea Commercialization
Whether the idea is connected to real market needs, referrals, speaking invitations, and paid work you want to be hired for.
How it works
A precise read on your intellectual capital, in minutes.
- 1
Answer 17 questions
Respond across the three diagnostic areas, plus a few context questions, then add your name and email.
- 2
See where you stand
Your overall level, then how developed each dimension of your signature idea is.
- 3
Know what to develop next
A clear read on your strongest and weakest dimension, so you know where to focus.
Before you begin
Questions, answered.
What is a signature idea?
A signature idea is the one distinctive idea people associate with you: clear enough to repeat without you in the room, and connected to the work you’re hired for.
Is the assessment free?
Yes. Your result is shown the moment you finish, at no cost.
How long does it take?
About three minutes for 17 questions: three scored diagnostic areas plus a few short context questions.
Who is this for?
Accomplished leaders, founders, consultants, speakers, authors, and experts who want to know whether their thinking has become a transferable, commercially productive asset.
What do I get at the end?
Your overall level, a read on Idea Definition, Idea Transmission, and Idea Commercialization, and the dimension to develop first.
What happens to my email?
Your result appears on screen when you finish. You will only receive occasional insights from Marvin V. Acuna if you opt in.
Find out whether your idea is ready to create demand.
Three minutes now can show you where your expertise is being left on the table.